Here are the URLs for the below information:
What I’ve also noted is that Quantcast figures for “visits” don’t correlate with WordPress “visits”… but that doesn’t affect “cookies”, which is the dominant factor in counting “readership”.
I checked the latest Quantcast figures, and they’re a revelation. The audience for both oca.org and ocanews.org, the official OCA website, and Stokoe’s website (for all intents and purposes Lyonyo’s internet presence) has imploded… their audience has dissipated. Indeed, the “new look” OCA official website has received a leaden response… there wasn’t even been a “spike” in readership out of curiosity. Look:
Readership for oca.org
Readership for ocanews.org
Readership for Voices from Russia
There’s not a dull moment in any of this, is there? Before we read the tealeaves, let’s look at readership composition:
Composition for oca.org
Composition for ocanews.org
Composition for Voices from Russia
Here are the raw readership figures:
Now, these don’t mean much in and of themselves. I’ll tell you how Mark and Ginny are going to “spin” this. They’ll give you an entirely different figure, that is, for “hits”. “Readership” is how many particular users access a particular website. “Hits” count the number of times a website’s accessed in total, regardless of user. That’s to say, the number of “hits” always exceeds the number of “readers”. For instance, I have, as of today (according to WordPress), 124,000 “hits” for September, giving me an “average” of about 4.8 (hits divided by readership)… that’s normal for a well-trafficked website. The higher that the “average” is, the higher the actuality that a given site is “preaching to the converted”.
Now, let’s look at another figure, proportion of addicts (readers who log on daily) in the readership:
One can easily see that Stokoe and the OCA are only “preaching to the choir”. The higher the proportion of addicts a website has, you’ll find a higher number of hits per a given readership base. Out of a readership base of 4,400, Stokoe has 3,350 addicts who log on daily; this guarantees him a little over 100,000 hits a month… but he’s only reaching a limited audience, even considering the small “universe” of internet users who happen to have an interest in the doings of the OCA.
The OCA has 7,200 addicts, which guarantees them at least 216,000 hits a month. Again, it seems impressive, but it’s not reaching a mass audience, and the number’s been dropping like a stone, even after the website makeover.
Now, let’s look at the proportion of hits generated by the “addicted”:
There’s not much readership outside of the “true believers” for both Stokoe and OCA… my figure means that about 5,000 hits a month come from the addicted, which means that I have about 150 readers who log on each and every day.
Now, let’s flip everything over! Let’s look at the number of “passers-by”, the number of people who log on once in a given month:
If you don’t attract passers-by, your readership won’t grow. If I can “convert” 1 percent of my “passers-by” into regulars (logging on once a week), I’m happy. Since the figures cut the same way for everybody, it’s clear that the OCA and Stokoe are running sclerotic websites that don’t attract much new readership.
Now, how many hits do these passer-bys generate? Let’s see:
For me, it means that 64,000 hits a month come from passers-by. To make an educated SWAG (Scientific Wild Ass Guess), I’d say that the OCA gets about 2,000 hits from passers-by and Stokoe gets less than 1,000. It’s in the nature of things… it’s inexorable… it’s simply mathematical.
Yet, the most-desirable demographic is “regulars”, people who log on more than once a month. These people are the core of your readership. They’re not “addicted”… they have lives! If you have a healthy number of “regulars”, you’re doing well in the internet game. Let’s look:
This means that the OCA has 3,650 regular readers, Stokoe has 900 regulars, and VFR has 5,100 regulars. The regulars are your “meat n’ potatoes” readers… they should be giving you the largest percentage of hits. Let’s look at that:
This means that the OCA is getting about 9,000 hits from regulars, giving them 2-3 hits per month per regular. Stokoe’s getting about 2,000 hits a month, giving him about 2 hits a month per regular. VFR has 55,000 hits per month from regulars, which means that I’m getting about 10 hits a month from my regulars (a little over twice a week per regular… not bad). Monday’s my big day… Saturday and Sunday are DEAD… Friday is a balloon leaking air from several puncture holes. I conjecture that most people log in on Monday and one other day in the week.
If you think that all of the above is bad news for Mark and Ginny, there’s MORE. Let’s look at the percentage of readers with a 100K+ USD household income:
The last figure is how one’s website stacks up against the internet average. I needn’t say anything about this one, need I?
Now, let’s see “households with children under 18”:
Note Stokoe’s abysmal performance in this area.
Now, let’s look at “graduate school” education levels:
This simply put, tells you where the clergy and some of their overeducated allies are (seminary staff, EdD’s, and other assorted academic flotsam). Stokoe’s the most priest-ridden, OCA is a little better… I’m the closest to average (but still a sharp bunch). I think that you can tell what’s up without a long dissertation. It’s time to get out the humane killer. The OCA, the Metropolitan Council, and SVS deserve to be in the dustbin of history. The OCA is nothing but a superannuated and spavined relic of the Cold War, the Metropolitan Council is nothing but an American version of the Holy Governing Synod (with all of its faults and none of its good points), and SVS has become nothing more than an overly-expensive “white elephant” that consumes more than its fair share of Church resources.
At this point, I don’t think that the “end” is going to be neat. The OCA isn’t going to go en bloc to Moscow, although it should. The saddest part is that there’s going to be a “rump OCA”… if you think that there’s much Sturm und Drang from the konvertsy on the internet now… just wait! They’ll make up for their lack of numbers with their stridency and zealotry. I can’t tell you what to do. However, these figures expose Mark Stokoe and Ginny Nieuwsma as frauds. Mark is Lyonyo’s willing Uriah Heep… and he’s been such ever since the days that he worked at the Chancery. I’d like to think that Ginny’s an immature kid taken in by Fathausen and the Coneheads… she’s not carrying out her responsibilities as a journalist… you don’t write hagiography, dear… you write the truth, and take whatever they give you for it.
A small coterie of about 200 people runs the OCA and the ROCOR… and they piss on the rest of us. You can’t be “nice” or “polite” about it. What do you want? Think hard on that. Again… look at the above figures, they’ll tell you much.
Thursday 29 September 2011