It’s a Première, Mr Bond!
Mars Winery in Russia makes a wine known as Портвейн 777 (Portvein 777: Port Wine 777). Trust me, it makes Thunderchicken and Night Train look good… no foolin’. It’s the tipple of choice of students and other such impecunious sorts… but not of drunkards, who prefer vodka. In colloquial Russian, it’s known as “Three Axes” due to the shape of the “sevens”. In other words, don’t confuse the “top shelf” 007 with the “rotgut bum wine” 777, y’hear. It’s yet another complex Yolkin play on words, this time, from Russian pop culture.
25 October 2012