Cans to Help Nature
In November, in a joint project with the World Wildlife Fund to protect polar bears, Coca-Cola will redesign its cans, according to a post on the company’s website. The design of Coca-Cola cans will change for the first time since 1922; they’ll now be white with silver polar bears, with the logo of the company in red letters. Coca-Cola will release 1.4 billion cans; they hope that the new design would attract buyers’ attention to the problem of polar bear protection. Coca-Cola Company will donate 2 billion USD (60.812 billion Roubles. 1.454 billion Euros. 1.244 billion UK Pounds) to the WWF. The company plans to raise 1 million USD (30.406 billion Roubles. 727,000 Euros. 622,000 UK Pounds) with the help of Coca-Cola drinkers. To donate 1 USD (30.41 Roubles. 0.73 Euro. 0.63 UK Pound), anyone can send a text message with a barcode printed on the can.
27 October 2011