Voices from Russia

Wednesday, 29 June 2011

Is “Orthodoxy Today” For Real, Or, Is It Another Konvertsy Internet Will o’ the Wisp?

Filed under: internet,Orthodox life,USA — 01varvara @ 00.00

Pop! Goes their balloon… I do daresay that some nasty ol’ facts have mugged the konvertsy’s pretty little assertions, yet again… 

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I promised you an objective look at Jacobse’s site, Orthodoxy Today. Frankly, it’s another konvertsy chimera. Firstly, here are the URLs to check all of this, if you wish:

http://www.quantcast.com/orthodoxytoday.org

http://www.quantcast.com/ocanews.org

http://www.quantcast.com/oca.org

http://www.quantcast.com/02varvara.wordpress.com

Let’s look at the monthly graphs for Orthodoxy Today and for Voices from Russia

OT

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VFR

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Unfortunately, there are no daily or weekly graphs for OT, as it doesn’t have enough readership. If you look at the weekly readership graph for VFR below, you’ll find that it’s recovering after the usual early summer doldrums. Do note that OT’s monthly readership is less than 30 percent of VFR’s (5,300 compared to 19,200).

As far as “hits” go, as OT’s stats are similar to Stokoe’s, he probably has a much higher level of “addicts” than I do. This inflates the number of hits on a small readership base. If OT has 50 percent “addicts” (daily users), which isn’t inconceivable given that oca.org has 31 percent addicts (86 percent of visits) and Stokoe has 76 percent addicts (97 percent of visits), his addicts alone would give him nearly 80,000 hits a month. Remember, it’s not “hits” that count… it’s “readership”. If site’s readership is driven by “searches” (as VFR is), it has a pyramid-shaped graph, that is, most hits come from single users, then, there’s a smaller group of “regulars”, with addicts as the smallest group at the apex. If “regulars” drive a group, then, the graph assumes either an inverted pyramid shape or a diamond shape (with a narrower lower point). That’s why VFR has a greater potential for growth in future… more people come, therefore, I’ve got the chance to “convert” more folks to “regulars”, all things being equal. OT, Stokoe, and oca.org are “preaching to the choir”, and the stats show it.

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Here are some demographic tables for the two sites:

55% Male  111
45% Female    88
24% 18-34    81
33% 35-49  118
34% 50+  146
85% Caucasian  109
6% Black    66
3% Asian    78
5% Hispanic    57
1% Other  101
73% No Kids 0-17  123
27% Has Kids 0-17    65
17% $0-30k    92
23% $30-60k    86
28% $60-100k    99
33% $100k+  119
34% No College    75
44% College  107
22% Graduate School  153

VFR

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56% Male  122
44% Female    66
26% 18-34    90
36% 35-49  131
31% 50+  133
82% Caucasian  105
7% Black    82
2% Asian    54
8% Hispanic    95
1% Other    56
73% No Kids 0-17  122
27% Has Kids 0-17    66
25% $0-30k  136
30% $30-60k  111
32% $60-100k  114
14% $100k+    50
27% No College    60
40%   College    98
33% Graduate  School   227

OT

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There’s not much to choose between VFR and OT as far as gender, age, or ethnicity goes (I’m getting more Alaska Natives as my “other” is 101, and OT only has 56). In income, OT’s largest group is the under 30K group, whilst my largest segment is the 100K+ crowd. In education, OT reaches 20 percent fewer “no college” sorts, and has 50 percent more in the “grad school” cohort. In short, OT smells like another clergy/church hobbyist site. Jacobses’ chariot crashes to the ground, yet again. Beware of konvertsy internet bogeymen… when you look at the stats, you realise that they’re all pumped up out of all proportion, it does show you that it does take all kinds, and that jumped-up frauds are to be found under just about every rock.

As for me, I’m an independent internet journalist; I’ve not said that I’m anything else. I don’t affect to be an “expert” as Stokoe, Mattingly, Dreher, Freddie M-G, and Jacobses do. I do read the Russian press daily… I do follow the Church news at the Centre with some diligence… that gives me insights that escape the Fox News/Rush Limboob-formed mushy brains of the konvertsy crowd. In any case, guys, you’ve spoken. That’s where it’s at… and I thank you for it.

May I continue to be worthy of your trust.

Barbara-Marie Drezhlo

Wednesday 29 June 2011

Albany NY

Blog at WordPress.com.

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