Experts Say FIFA World Cup Will Bolster Russian Beer Market

________________________

Data provided by Morgan Stanley showed that the upcoming 2018 FIFA World Cup in Russia this summer would boost beer consumption. It estimated football fans’ impact on beer consumption at 2 percent. As a result, it expects that Russia’s beer market would grow during 2018, for the first time in a decade. The Russian Brewers’ Union confirmed that beer sales in Russia, which declined steadily over the past few years, could indeed grow in 2018. Kirill Bolmatov, Corporate Relations Director at Heineken Russia said:

To begin with, there’s no bad news. The excise duty didn’t rise in 2018, nor were there any new restrictions. Non-alcoholic beer made a substantial contribution, which is the most promising segment now.

According to the Russian Brewers’ Union, despite a decrease in beer consumption, sales of non-alcoholic beer grew by 5.6 percent from January to September 2017. Oraz Durdyev, Legal and Corporate Affairs Director at SUN InBev, a subsidiary of Anheuser-Busch InBev, pointed up:

Football can be of help as well. As a rule, during World Cups, beer consumption in a host country grows by about 5 percent. Largely, this is due to the established consumption culture in Western countries, because beer is always associated with football.

Pavel Filippov, PR manager at Efes Rus said:

In addition to that, the event will be in the summer, which is the peak season for brewers.

11 January 2018

TASS

http://tass.com/pressreview/984567

Advertisement

17 July 2017. An Observation on Working-Class Football Culture in Europe

“Ваше место тут” (“Your place is here”… idiomatically, “You belong here”)… the rowdy backers of FK Lokomotiv Moskva in the (in)famous South Stands at Lokomotiv Central Stadium…

________________________

You back a side because your dad does; all his mates do, as does the entire neighbourhood. You’ve seen the people going en masse to the matches! It’s neighbourhood and team pride all rolled up in one. If we’re talking REAL football… let’s not forget Fr Christos in Thessaloniki who shows up at all the matches. Some tight-arsed people complained… but the people put up a FB page Hands Off Our Father Christos! The bishop didn’t ban him from the pitch…

Some middle-class people look down their noses at this… but I’d remind them that people CHOOSE their pastimes and that backing this side or that one is a far less harmful occupation than some of the things indulged in by the scornful bourgeois. Indeed…

I do confide that their real problem with it is that it’s “common”…

BMD

14 June 2016. As Seen By Vitaly Podvitsky… A Russian Fist For Anglo Hooligans

A Russian Fist For Anglo Hooligans

Vitaly Podvitsky

2016

______________________________

Of course, the UEFA blamed the Russians, even though the Anglo yobbos started the fracas and mayhem. This should’ve learnt the Anglos good on a point of principle… you can start a fight with the Russians, but the Russians will generally finish it (and you). I somehow think that the lesson didn’t sink home this time… just listen to Chilly Hilly’s hate-filled rhetoric about the Rodina (to think that self-hating Orthodox support her! Monstrous!). I fear that the lesson will have to be repeated… with bloody results. Don’t say that I didn’t tell you so…

BMD

22 November 2015. Now, For Something ENTIRELY Different… The FK Lokomotiv Moskva “Mascot”

______________________________

FK Lokomotiv Moskva is one of the main football teams in Moscow. Lokomotiv won the Russian Premier League in 2002 and 2004, the USSR Cup in 1936 and 1957, and the Russian Cup in 1996, 1997, 2000, 2001, 2007, and 2015. The club was the league runner-up in 1959, 1995, 1999, 2000, and 2001, and finished third in 1994, 1998, 2005, 2006, and 2014. Lokomotiv was the Russian Super Cup holder in 2003 and 2005. They’re not known as the Mighty Parovozy (Choo-Choos) for nought. The present roster has 13 players from Russia, 3 from Serbia, 2 from Brazil, and one each from Croatia, Portugal, Senegal, Morocco, the Ukraine, Uzbekistan, and Congo-Brazzaville. The Team Captain is centre-back defender Vedran Ćorluka from Croatia. In June 2015, after Ćorluka helped Lokomotiv to win the Russian Cup, fans named him the team’s Player of the Year. The most vocal and raucous backers sit in the South Stand… the side’s main rivals are FK Spartak Moskva (“Meat”), FK Torpedo Moskva (“Black n’ Whites”), and FK Saturn Moscow Oblast (“Aliens”). Therefore, the sports-reader would say, “The Choo-Choos blanked the Black n’ Whites” or “The Aliens trashed the Meat”, and everybody gets it. This little guy is their on-pitch “mascot”. Shades of Thomas the Tank Engine!

Red n’ Green forever! Need you guess which side I back in Russian footie?

BMD