Voices from Russia

Saturday, 13 October 2012

13 October 2012. Sergei Yolkin’s World. Biodiversity! How Much Is This Word Worth…

Biodiversity! How Much Is This Word Worth…

Sergei Yolkin

2012

______________________________

According to the World Wildlife Fund (WWF), the UN Conference on Biodiversity, which took place from 8 to 19 October in the Indian city of Hyderabad, should reaffirm the willingness of countries throughout the world to meet their commitments to the protection of nature given in 2010.

8 October 2012

Sergei Yolkin

RIA-Novosti

http://eco.ria.ru/ecocartoon/20121008/769102016.html

Saturday, 12 November 2011

Sergei Yolkin’s World: Cans to Help Nature

Cans to Help Nature

Sergei Yolkin

2011

______________________________

In November, in a joint project with the World Wildlife Fund to protect polar bears, Coca-Cola will redesign its cans, according to a post on the company’s website. The design of Coca-Cola cans will change for the first time since 1922; they’ll now be white with silver polar bears, with the logo of the company in red letters. Coca-Cola will release 1.4 billion cans; they hope that the new design would attract buyers’ attention to the problem of polar bear protection. Coca-Cola Company will donate 2 billion USD (60.812 billion Roubles. 1.454 billion Euros. 1.244 billion UK Pounds) to the WWF. The company plans to raise 1 million USD (30.406 billion Roubles. 727,000 Euros. 622,000 UK Pounds) with the help of Coca-Cola drinkers. To donate 1 USD (30.41 Roubles. 0.73 Euro. 0.63 UK Pound), anyone can send a text message with a barcode printed on the can.

27 October 2011

Sergei Yolkin

RIA-Novosti

http://eco.ria.ru/ecocartoon/20111027/472521611.html

Blog at WordPress.com.